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At BIGR my primary role is to manage the projects and make all involved satisfied. As the executive project manager and creative director I comprehend all work and processes.

I have 20+ years of advertising and brand design experience for various industries, products and services. My roles have been operational and strategic and the work include brand development, advertising, design, innovation and corporate communications.

I have a specific drive and interest in helping companies to develop their brands with design solutions which focus on the customer experience. I believe that the practice of Design Management (DM) is the key for all companies to become successful. DM was in focus when I founded the in-house agency at the corporate group Parks and Resorts. They own the well-known Swedish entertainment brands Gröna Lund, Kolmården, Skara Sommarland and Furuvik. As head of the agency I set up new-thinking processes and directions that distinguished us from other in-house agencies. Instead of solely being a unit of production, I formed a team of brand experts. I saw a big chance to spread and boost design culture and to contribute with proactive analysis to create business and brand opportunities. The design solutions we delivered were corporate identities, guidelines, advertising, films, print marketing, digital graphics, signage, ticket design, restaurant concepts, label/packaging, souvenirs, storefront design and much more at a top creative level and efficiency.

Lucrative design and brand work is a result of being detail-oriented and at the same time being able to grasp the whole spectra of the brand, its strategies and time.

Welcome to BIGR!